Who Are We?
We are jewelry repair experts with 25+ years of experience repairing fine-quality gold and diamond jewelry. Our expertise in repairing and refinishing gold and diamond jewelry has led us to use our skill sets in the luxury watch industry, focusing on Rolex, specifically Rolex bracelet repair and other Rolex refurbishment services.
Our Founder
Our founder is Alexander Haddad, he has been in the jewelry industry since 6th grade and has over 25 years of experience, in many aspects of this industry, both wholesale and retail. Young Alex started by cleaning the store and greeting customers, then moved to sales and repair, and eventually consulting other small businesses on how to grow their jewelry business.
After years of being in jewelry, Alex wanted to focus his knowledge on the world of luxury timepieces. It is important to note, that from day one, he was taught the PROPER way of doing business by his father Rocky, who came to America with nothing and built one of the most successful independent jewelry stores in the U.S. Rocky, always impressed upon Alex that business is simple; stick to what you are best at, employ people who are best at what they do, and above all things, treat your customers like family and always do what is right for them, because they will always come back as loyal customers.
Filling A Need
As a long-time jeweler, Alex noticed a definite lack of specialists who could provide high-quality Rolex bracelet stretch repair and refinishing. The fact is, most watchmakers deal with the inner components of watches and they are not jewelers. Jewelers specialize in metals and fabrication, which is the type of knowledge and expertise required for proper bracelet tightening, polishing, and dent repairs.
While jewelers and watchmakers fall under the same broad scope of work, we specialize in two different aspects of watches. Watchmakers make watches, jewelers deal with metalworking. It’s that simple. Similar to the construction industry, a plumber may be capable of handling some electrical work, but not as good as an electrician.
The Key To Success
In keeping with what his father taught him when starting Elite Watch Co, Alex knew the first step to being the best, was to develop a stellar team and network. That is exactly what the team at Elite Watch Co. did. Elite already fixes bracelets for some of the biggest watch dealers in America. Naturally, this has led to us having a massive network of reputable dealers, watchmakers, dial specialists, and more. Having this network along with Elite’s expertise in bracelet repairs makes them a perfect choice for Rolex repair and customization services.
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Why We Are Good At What We Do
Simple: Elite does what jewelers need to do for the watches and relies on their network of specialists to provide you with the best service in their respective fields.
Most of the services Elite Watch Co offers are completed in-house, however a few of them are outsourced to specialists. Because of our network, we already know who are the best specialists to work with and can complete the service needed. We also know where to source high quality parts for the best prices, whether for repairs or customizations. Plus because of these relationships, we get better pricing than the consumer.
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Take Advantage of Our Network
Need help sourcing a watch? Having trouble finding the Rolex or luxury watch you want? We have hundreds of dealers at our fingertips allowing us to quickly streamline your search and put that Rolex model within your reach.
Want something custom? We have people for that too and they are experts.
Selling? Yup, we can help you there too and we will make it easy for you.
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Read Our Reviews and Give Us A Try
Elite Watch Co’s business model makes us good at what we do. We have the right people in the right places to ensure that you, our customer, are treated right every time and get the service you deserve.
Our reviews speak for themselves. Our commitment to quality is the primary we are successful and gaining recognition for our services. Give us a call or fill out a form to speak with one of our specialists today.