Achieve the Ultimate Black Rolex with PVD Coating

Transform Your Timepiece With Superior Black PVD Coating

Are you looking to elevate the appearance of your Rolex or luxury watches? Elite Watch Co. specializes in many different watch customizations. One of our favorite customizations is PVD coating, where we completely transform the timepiece and black it out, giving it a whole new look.

What is PVD Coating

PVD stands for Physical Vapor Deposition and it's a high-tech method of applying a thin and incredibly durable coating to the bracelet and case of your Rolex watch. With this ionic plating process that applies titanium nitride, you can change the color of your Rolex to black. It creates a sleek black matte finish on your watch that is as hard as sapphire. This can be done to the Oyster Perpetual, Daytona, GMG Master II, Submariner, Datejust, Sea-Dweller - really any Rolex model with a bracelet.

If you ever change your mind after you have your black Rolex finish made, you can always have it removed chemically. There are mechanical options that are more abrasive so we don't recommend those.

Why Customize Your Rolex or Luxury Watches with Us

We pride ourselves when it comes to repairing, restoring, and customizing Rolex watches or any timepieces for that matter. When it comes to applying black PVD coating to timepieces, we focus on:

  • Expert Craftmanship: attention to detail matters and we consider ourselves artisans who deliver a flawless product and finish for your PVD coating.
  • Quality Assurance: we meticulously check every detail of your watch to ensure it's functioning properly after the coating is applied and we make sure the coating is perfectly applied so that it is extremely durable.
  • Customer Service: we work closely with you so that you understand the process and that we deliver exactly what you want.

How Long Does it Take for A PVD Coating To Be Applied?

It usually takes a PVD coating up to six weeks to be applied. The reason is that the watch undergoes an extensive preparation process. We start by conducting a full inspection of the watch and begin disassembly. Disassembly requires taking apart the case, bezel, bracelet, crown, and case back. We perform an extensive 3-step cleaning process. Next is surface preparation and we will need to mask certain parts of the watch that should not be coated. Then we are ready to apply the coating. Once that is done, a full inspection, including adhesion testing is done. The next step is reassembly and final testing and inspection again followed by polishing and cleaning. Then we are ready to ship it back to you!

As you can see, we go through a meticulous process to ensure the best quality results for our clients' watches.

Pros and Cons of PVD for a Black Rolex

Before purchasing or customizing a timepiece, it is important you understand the risks and rewards with this enhancement. While the look of the matte black is sleek and is nothing short of amazing, you must realize this is a plating and eventually, this black pvd coating can wear off. The rate at which it wears depends on how hard it is worn. We do not recommend this for daily wear, but it should be worn for special occasions to avoid wear and tear. If the PVD coating is scratched off or worn, it can be costly to remove the coating and reapply it.

What if I do want to wear it daily?

We recommend purchasing a nice aftermarket steel case and / or bracelet and having the original movement installed. We will PVD coat the aftermarket items while you stash the original case and bracelet away for safekeeping. If ever a time comes when you want to go back to the originals, you have them handy and we can install the movement back into the original case, bringing back all of the original value to the timepiece.

Transform Your Watch Today in the Ultimate Black Rolex

Ready for a Black Rolex experience? Send us photos of your watch and we can schedule a consultation and provide you with an estimate for black PVD coating for your Rolex watch or other luxury timepiece.

Our Rolex Customizations

We can help with any type of Rolex customization, include custom dial replacement. Give us a call today.